Concerto got its start in a university setting, and as a student-created system, was designed from the ground-up to allow organizations and students to easily distribute information about opportunities and events on campus. With students and staff having their own fulltime work, Concerto is designed to be simple — avoiding licensed content creation/administration software by being totally web-driven and eschewing complex content timelines and other needlessly complex interfaces for only the essentials needed to get content posted, moderated, and out on screens across campus.
The Problems
Walk onto any campus today and you will see the need for a modern communication system:
- Posters are an inefficient means of promoting events
- Event information hubs (like campus calendars) are rarely visited
- Falling posters and bad sign policies leave everyone frustrated
- Costly and proprietary signage systems (condolences if it's CATV-based)
- Poor student buy-in to existing posters, calendars, and signage systems
- Signage systems designed to be operated by a single content creator
How Concerto Can Help
With old media falling by the wayside, Concerto lets campus organizations effectively reach out to everyone in sight.
- Concerto benefits from the submission of content from students, staff, and organizations all over campus.
- Content is approved by the people most relevant to its display, avoiding bottlenecks.
- Unlike broadcast signage systems, each Concerto display can be themed to match its unique audience and locale
- Displays can mix and match their own content with content from the whole community that adds value all around.
Unleash Student Creativity
- Concerto has a XML/JSON API
- Use Concerto content in creative mashups
- Interactive Displays: Increase student engagement with Concerto content
- Context-Specific Displays: Innovative installations to reach niche areas