Concerto got its start in a university setting, and as a student-created system, was designed from the ground-up to allow organizations and students to easily distribute information about opportunities and events on campus. With students and staff having their own fulltime work, Concerto is designed to be simple — avoiding licensed content creation/administration software by being totally web-driven and eschewing complex content timelines and other needlessly complex interfaces for only the essentials needed to get content posted, moderated, and out on screens across campus.
![Manifesto](https://www.concertohq.com/assets/manifesto-af7daf6fc0bfc26ef7f0beb19d46cdfd.png)
The Problems
Walk onto any campus today and you will see the need for a modern communication system:
- Posters are an inefficient means of promoting events
- Event information hubs (like campus calendars) are rarely visited
- Falling posters and bad sign policies leave everyone frustrated
- Costly and proprietary signage systems (condolences if it's CATV-based)
- Poor student buy-in to existing posters, calendars, and signage systems
- Signage systems designed to be operated by a single content creator
How Concerto Can Help
With old media falling by the wayside, Concerto lets campus organizations effectively reach out to everyone in sight.
- Concerto benefits from the submission of content from students, staff, and organizations all over campus.
- Content is approved by the people most relevant to its display, avoiding bottlenecks.
- Unlike broadcast signage systems, each Concerto display can be themed to match its unique audience and locale
- Displays can mix and match their own content with content from the whole community that adds value all around.
Unleash Student Creativity
- Concerto has a XML/JSON API
- Use Concerto content in creative mashups
- Interactive Displays: Increase student engagement with Concerto content
- Context-Specific Displays: Innovative installations to reach niche areas